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Showing results for ISSN matching 0265-1335

A content analysis of advertising in a global magazine across seven countries

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Authors: Michelle R. Nelson | Hye‐Jin Paek

https://doi.org/10.1108/02651330710727196 Actions

Does culture impact private label performance?

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Tribikram Budhathoki | Julien Schmitt | Nina Michaelidou

https://doi.org/10.1108/imr-02-2016-0038 Actions

Halal endorsements: stirring controversy or gaining new customers?

JOURNAL ARTICLE published 8 February 2016 in International Marketing Review

Authors: Bodo B. Schlegelmilch | Mubbsher Munawar Khan | Joe F. Hair

Editors: Professor John Ford and Professor Vicky Crittenden

https://doi.org/10.1108/imr-07-2014-0253 Actions

Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment

JOURNAL ARTICLE published 9 September 2019 in International Marketing Review

Authors: Bidit Lal Dey | Sharifah Alwi | Fred Yamoah | Stephanie Agyepongmaa Agyepong | Hatice Kizgin | Meera Sarma

https://doi.org/10.1108/imr-03-2018-0103 Actions

The impacts of organizational learning capacities on relationship-specific innovations

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Kyuyeong Choi | Ruey-Jer Bryan Jean | Daekwan Kim

https://doi.org/10.1108/imr-07-2017-0130 Actions

Benefits‐based drivers of exporters' attitudinal commitment toward their foreign distributors

JOURNAL ARTICLE published 2 November 2010 in International Marketing Review

Authors: Claude Obadia

https://doi.org/10.1108/02651331011088254 Actions

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Graham J. Hooley | David Shipley | Nathalie Krieger

https://doi.org/10.1108/eb008359 Actions

Cultural values and personal selling

JOURNAL ARTICLE published 1 August 1998 in International Marketing Review

Authors: Kim Shyan Fam | Bill Merrilees

https://doi.org/10.1108/02651339810227533 Actions

The Multiple Convergent Processing Model of New Product Development

JOURNAL ARTICLE published 1 February 1994 in International Marketing Review

Authors: Susan J. Hart | Michael J. Baker

https://doi.org/10.1108/02651339410057536 Actions

Some important factors underlying ethical decisions of Middle‐Eastern marketers

JOURNAL ARTICLE published 1 February 2004 in International Marketing Review

Authors: Janet K. Mullin Marta | Anusorn Singhapakdi | Ashraf Attia | Scott J. Vitell

https://doi.org/10.1108/02651330410522916 Actions

Piggybacking: A Quick Road to Internationalisation

JOURNAL ARTICLE published 1 April 1990 in International Marketing Review

Authors: Vern Terpstra | Chwo‐Ming J. Yu

https://doi.org/10.1108/02651339010000299 Actions

Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions

JOURNAL ARTICLE published 5 March 2024 in International Marketing Review

Authors: Augusto Bargoni | Fauzia Jabeen | Gabriele Santoro | Alberto Ferraris

https://doi.org/10.1108/imr-07-2022-0156 Actions

International marketing studies in banking and finance: a comprehensive review and integrative framework

JOURNAL ARTICLE published 7 September 2021 in International Marketing Review

Authors: Enrico Battisti | Elvira Anna Graziano | Erasmia Leonidou | Ioanna Stylianou | Vijay Pereira

https://doi.org/10.1108/imr-12-2020-0301 Actions

A cross‐cultural analysis of television advertising in the UK and the Czech Republic

JOURNAL ARTICLE published 1 June 2001 in International Marketing Review

Authors: Radka Koudelova | Jeryl Whitelock

https://doi.org/10.1108/02651330110695611 Actions

Export intermediation and the internet: an activity‐unbundling approach

JOURNAL ARTICLE published 1 April 2005 in International Marketing Review

Authors: Poul Houman Andersen

https://doi.org/10.1108/02651330510593250 Actions

Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs

JOURNAL ARTICLE published 11 April 2023 in International Marketing Review

Authors: Hyo Eun Cho | Jong-Ho Lee | Insik Jeong

https://doi.org/10.1108/imr-05-2022-0106 Actions

A cross‐cultural validation of a gender role identity scale in marketing

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Authors: Susan M.B. Schertzer | Daniel Laufer | David H. Silvera | J. Brad McBride

https://doi.org/10.1108/02651330810877234 Actions

Export information acquisition modes: measure development and validation

JOURNAL ARTICLE published 1 April 1999 in International Marketing Review

Authors: Anne L. Souchon | Adamantios Diamantopoulos

https://doi.org/10.1108/02651339910267835 Actions

Export Marketing Research and the Effect of Export Experience in Industrial SMEs

JOURNAL ARTICLE published 1 December 1994 in International Marketing Review

Authors: Susan J. Hart | John R. Webb | Marian V. Jones

https://doi.org/10.1108/02651339410072980 Actions

Platform success in the international marketplace: reconfiguring digital resources for marketing agility

JOURNAL ARTICLE published 20 February 2024 in International Marketing Review

Authors: Chenchen Weng | Martin J. Liu | Dandan Ye | Jimmy Huang | Paul C.Y. Liu

https://doi.org/10.1108/imr-08-2023-0199 Actions
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